Privacy Policy
Last Updated: January 2026
Acton Crown Limited ("we," "us," "our," or "Company") operates actoncrown.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details you voluntarily provide through forms or enquiries.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies and Tracking: Information collected through cookies, web beacons, and similar tracking technologies.
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and browsing behaviour.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission attribution
- Improving user experience and site functionality
- Responding to enquiries and customer support
- Compliance with legal obligations
- Personalising content and marketing communications (where consented)
Cookie Policy
Our Website uses cookies to enhance your experience. Types of cookies used include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve the Website.
- Affiliate Cookies: Enable tracking of affiliate links and commissions.
- Marketing Cookies: Used for advertising and retargeting purposes.
You can control or delete cookies through your browser settings. Disabling certain cookies may affect Website functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our Website contains links to casino operators, betting platforms, and affiliate partners. We are not responsible for the privacy practices, terms, or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.
These third parties operate independently and are not under our control. Use of third-party sites is at your own risk and discretion.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data held by us
- Request correction of inaccurate information
- Request deletion of your data (right to be forgotten)
- Restrict processing of your information
- Data portability – obtain your data in a structured format
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
If you are located in the US, certain rights under the California Consumer Privacy Act (CCPA) may apply. You may have the right to know what personal information is collected, used, and shared.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes stated in this Privacy Policy, unless a longer retention period is required by law. Analytics and usage data are typically retained for up to 12 months. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
Website: actoncrown.com
We will respond to data subject requests within 30 days of receipt, in accordance with applicable data protection legislation.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of significant changes via email or prominent notice on the Website.